Alabama just unveiled a $40 million golf facility — the most expensive in college golf history. Vanderbilt, Georgia Tech, and North Carolina have each invested $11 to $16 million. College golf is in a full-blown arms race, and the economics of who can compete for a national championship are being reshaped

The PGA of America, the USGA, and the R&A are each investing tens of millions into permanent campuses that double as championship venues. Six majors in Frisco over twelve years. Five U.S. Opens in Pinehurst over twenty-three. A 150-year land lease. Combined projected economic impact: over $3

Golf added an estimated 820,000 net new female golfers from 2020 to 2022 — nearly double the male gain. Female juniors now represent 34% of all junior golfers, up from 15% in 2000. The two fastest-growing segments are the two that matter most for long-term sustainability. Here is why the

The PGA Championship delivered an estimated $80 million in economic impact to Louisville — a metro of 1.36 million with no major professional sports team. Golf's majors do something no other sport does: they bring nine-figure economic events to mid-market communities with no permanent pro sports infrastructure. Here

YouTube is now the dominant video platform in the world — and golf creators have built audiences on it that rival the sport's institutional channels. Good Good has a single video with 8.7 million views; the U.S. Open hasn't drawn that on a Sunday since

A YouTube video for a PGA Tour qualifier generated nearly two million views — on a channel that rarely breaks 1,000. The Myrtle Beach Classic, an opposite-field event with a $4 million purse, solved its marketing problem by putting YouTube creators in the competitive field. The result is a case

Over 100 million people play golf worldwide. The U.S. has the most golfers, but not the highest participation rate — Canada and Ireland are nearly double. South Korea has fewer courses than Florida but generates $300 million in annual equipment revenue for a single OEM. The global golf economy is

A report out of South Korea valued Callaway's equipment business at $3 billion — and the company's three largest shareholders are reportedly evaluating their positions. Callaway says it is unaware of any sale discussions. The more important question: should the equipment business be separated from Topgolf? Three

In 1943, Augusta National shut down, converted to a working farm to survive World War II. Eight decades later, it is the most commercially valuable property in golf — generating $70 million in weekly merchandise revenue and television ratings that could command a $100 million-plus media deal. Augusta captures a fraction

Platinum Equity is reportedly looking to sell Club Car at a $2 billion valuation — three years after buying it for $1.68 billion. The return would trail the S&P 500. But the more interesting story is the market underneath: a multi-billion-dollar golf cart category controlled by conglomerates that