Perfect Putt Staff

Golfers don't spend like sports fans; they spend like luxury consumers. The consumer base has more in common with luxury goods buyers than with traditional sports audiences — and for decades, capital has priced the industry as if the opposite were true. That mispricing is starting to correct, and

An estimated 9 million Americans played golf on a simulator last year — more than double the figure from five years ago. Add in tech-enabled ranges, covered bay concepts, and putting entertainment venues, and off-course golf has become one of the sport’s fastest-growing economic engines. But demand is not the