Perfect Putt Staff

How golf's most recognizable holes turn attention into hospitality, media, merchandise, and pricing power, and where the value actually gets captured. An iconic golf hole does something for a course that ordinary architecture can't. TPC Sawgrass's 17th, a nerve-wracking shot to a green

Caddie programs are expanding beyond the private clubs that sustained them for generations. The operating model behind them has not kept pace. A club can recruit, train, schedule, supervise, and price a caddie's work without technically employing or paying the person doing it. That arrangement has survived largely

Japan’s golf-membership market shows what has to be true for access to behave like a financial asset, what happens when that structure breaks, and which of those conditions exist in the U.S. private-club market today. In February 1990, a membership at Koganei Country Club outside Tokyo

Marquee architects have long played a role in how golf communities are designed, positioned and sold. How much economic value their names create, and where that value ultimately shows up, is harder to measure. Welcome to Perfect Putt, a newsletter covering the business and economics of the golf industry. If

Club fitting is priced and organized like a specialty retail service. Its underlying economics look more like a distribution channel: the point where customer acquisition, equipment purchasing, retailer strategy, and manufacturer distribution converge in a single appointment. Equipment manufacturers once competed primarily by building better clubs. Increasingly, they compete by

Golf outings convert uncertain demand into guaranteed revenue months before a tee shot is hit. Most courses still price them as if they were selling volume. Welcome to Perfect Putt, a newsletter covering the business and economics of the golf industry. If this was forwarded to you, subscribe to join

The economics of golf apparel have quietly changed. Product still matters, but increasingly the most valuable asset is the direct relationship between a brand and the golfer. Welcome to Perfect Putt, a newsletter covering the business and economics of the golf industry. If this was forwarded to you, subscribe to

Private golf is undergoing a generational transition, and clubs are beginning to reallocate capital in ways that could reshape where investment opportunities emerge across the industry. The median age of visitors at National Golf Links of America on Long Island fell from 40.5 to 33.6 between 2019 and

For decades, golf optimized the round. The next decade will be defined by understanding the golfer. Every course operator can tell you how many rounds were played, what green fees were collected, and how much revenue came from carts on any given day. Far fewer can answer the question that

The game isn't running out of demand. It's running out of capacity. Golf set another participation record in 2025. Roughly 48.1 million Americans played the game, the eighth consecutive year of growth and nearly 50 percent more than a decade ago. Yet the most important