The PGA Championship delivered an estimated $80 million in economic impact to Louisville — a metro of 1.36 million with no major professional sports team. Golf's majors do something no other sport does: they bring nine-figure economic events to mid-market communities with no permanent pro sports

YouTube is now the dominant video platform in the world — and golf creators have built audiences on it that rival the sport's institutional channels. Good Good has a single video with 8.7 million views; the U.S. Open hasn't drawn that on a Sunday since

A YouTube video for a PGA Tour qualifier generated nearly two million views — on a channel that rarely breaks 1,000. The Myrtle Beach Classic, an opposite-field event with a $4 million purse, solved its marketing problem by putting YouTube creators in the competitive field. The result is a

Over 100 million people play golf worldwide. The U.S. has the most golfers, but not the highest participation rate — Canada and Ireland are nearly double. South Korea has fewer courses than Florida but generates $300 million in annual equipment revenue for a single OEM. The global golf economy is

A report out of South Korea valued Callaway's equipment business at $3 billion — and the company's three largest shareholders are reportedly evaluating their positions. Callaway says it is unaware of any sale discussions. The more important question: should the equipment business be separated from Topgolf? Three

In 1943, Augusta National shut down, converted to a working farm to survive World War II. Eight decades later, it is the most commercially valuable property in golf — generating $70 million in weekly merchandise revenue and television ratings that could command a $100 million-plus media deal. Augusta captures a

Platinum Equity is reportedly looking to sell Club Car at a $2 billion valuation — three years after buying it for $1.68 billion. The return would trail the S&P 500. But the more interesting story is the market underneath: a multi-billion-dollar golf cart category controlled by

Over 530 million rounds played. Participation up 9.4%. On-course golfers at 26.6 million. Off-course surging 19%. Every health metric in golf moved in the right direction in 2023. But the numbers underneath the headlines — supply constraints, pricing pressure, and conversion rates — determine whether the growth sustains

There are 45 million golf participants in the U.S. and roughly three million who watch the PGA Tour on television — about 7%. Participation and viewership have moved in opposite directions for a decade. Netflix's Full Swing generated a measurable short-term bump, but the effect did not

Titleist recognized $761 million in golf ball revenue last year. Over $2 million worth of golf balls sold every day. Over $85,000 every hour. Revenue has grown nearly 40% since 2019 — adding more than $200 million in golf ball sales in four years. No company in golf has a