North Carolina is one of the top ten golf programs in the country. It loses nearly $700,000 a year. That is not an anomaly — college golf does not generate profit at any level. The programs that compete for national championships are funded almost entirely by donor capital, and the

One golf course lost nearly $2 million in a single year from tee times canceled within 48 hours of play. Tee time cancellations are one of the most underappreciated economic leaks in golf — and with record demand on a shrinking supply base, the cost of every unfilled slot is rising.

Five years ago, the best college golfer in America was guaranteed nothing. Brooks Koepka won three times his senior year and spent two years on the Challenge Tour before reaching the PGA Tour. Today, the No. 1 ranked college golfer receives a PGA Tour card, and underclassmen are leaving school

A golf course in a Nebraska town of 517 people sold out 11,000 tee times in under three hours — roughly $7 million in green fees. Bandon Dunes employs 700 in a county that lost 83% of its lumber jobs. Sand Valley is the largest employer in Adams County, Wisconsin.

Golf holds more patents than every other major sport combined — but the last transformational equipment innovations arrived decades ago. R&D spending at the major OEMs is growing in absolute dollars but declining as a share of revenue. The real innovation is happening at the edges: AI coaching, simulator

Breaking down Old Tom Venture Club

Google searches for "Par 3 Near Me" have grown 64% since 2019 — more than double the growth rate of "Golf Course Near Me." Of the 16,000 golf courses in the United States, fewer than 60 offer night golf with lights. Consumer demand for shorter-format,

Every Monday, I write a newsletter breaking down the business in golf. Welcome to the 4 new Perfect Putt members who have joined us since our last newsletter. Join 8,028 intelligent and curious golfers by subscribing below. Subscribe now Today At A Glance: Drive Shack was delisted from the

Every Monday, I write a newsletter breaking down the business in golf. Welcome to the 105 new Perfect Putt members who have joined us since our last newsletter. Join 8,024 intelligent and curious golfers by subscribing below. Subscribe now Today At A Glance: From 2000 to 2022, four golfers

Every Monday, I write a newsletter breaking down the business in golf. Welcome to the 157 new Perfect Putt members who have joined us since our last newsletter. Join 7,821 intelligent and curious golfers by subscribing below. Subscribe now Today At A Glance: Callaway announced financial results last week