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Rwanda Opens First 18 Hole Golf Course

The tiny, East African country boasts a population of 12 million just opened Kigali Golf Resort

16 Aug 2021 3 min read

Annika Sorenstam, The GOAT. Is a Business Boss

Annika has been focused on her business career since she retired from Professional Golf.

09 Aug 2021 3 min read

Rory McIlroy's Symphony Ventures

A Dive into Rory McIlroy’s Venture Capital Firm - Symphony Ventures

02 Aug 2021 3 min read

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Perfect Putt

Where golf meets money. A breakdown of the deals, trends, and economics shaping the sport.

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Featured

Golf Is Outgrowing Its Legacy Format

The game isn't running out of demand. It's running out of capacity. Golf set another participation record in 2025. Roughly 48.1 million Americans played the game, the eighth consecutive year of growth and nearly 50 percent more than a decade ago. Yet the most important

02 Jul 2026 9 min read

The Modern Architecture of Golf Capital

The most important change in golf is not happening on a golf course. It is happening in the capital markets. As industries mature and become more financeable, they become more scalable and attractive to institutional capital. Capital stops supporting the industry and starts shaping it. Golf now appears to be

25 Jun 2026 9 min read

The Business of the Upgrade

Golf has quietly built one of consumer sport’s most sophisticated secondary markets. What began as a way to resell last year’s clubs has become an infrastructure layer that shapes upgrade frequency, value capture, and control of the equipment economy. Welcome to Perfect Putt, a newsletter covering the business

18 Jun 2026 8 min read

The Connection Premium

Golf's discovery layer is shaped long before a booking is made. New research from Gather identifies the specific mechanism – and it challenges the assumptions behind how the industry currently values creator partnerships in relation to golf travel. Welcome to Perfect Putt, a newsletter covering the business and economics

11 Jun 2026 9 min read

Before the Community Arrives

Private club waitlists may be one of the most overlooked indicators of where affluent Americans are heading next. A standard club application captures a rare combination of information: income, family structure, future residence plans, professional networks, and long-term intentions. More importantly, it captures those details voluntarily and often years

04 Jun 2026 7 min read

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